Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. According to Caitlin Pinkerton, Regional Marketing Specialist at Commscope, “[Digital asset management] has been great for collaboration. Your completed content inventory can help you spot the ROT. Most basic-level content management systems allow you to publish content to your website, decide how it will look on the page, and make changes to existing content. There are fields for the page name, URL, date, review schedule, content lead, and more. Open-source systems usually don’t cost anything to license or install, other than your developer’s time. You’ll need to structure your content as you move it into the new CMS. Keeping your website informative, dynamic, up to date, and attractive is necessary for it to act as an efficient marketing tool for your business. Use a content management system that has a built-in analytics engine, so your marketing teams, content creators, and brand managers can easily spot visitor trends and opportunities for improvement in the digital experience based on local visitor data. Staffing—do you have enough people available to migrate content quickly, and review content to make sure it’s complete and correct in the new CMS? You may also want to include all linked files and attachments such as PDFs, video files, documents, pictures, etc. Content management systems come in many flavors, from proprietary, commercial tools with all the bells and whistles, to home-grown systems developed in-house, to open-source tools with a community of dedicated developers working to continually improve the product. While a content management system is typically an out-of-the-box solution with the key features most users will need, a framework is more of an underlying technology that ensures different components of your content are compatible with each other and can be programmed to automate various processes. ©2020. How much will it cost to purchase additional licenses if you need them? Does it support well-defined roles and permissions, so only certain people can perform tasks such as publishing or deleting content? An automated migration uses software tools to move content from the old site into the new CMS. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. This will help you to identify the one that will work best for you. Additional built-in post types include menus, media attachments, and, yes, posts. Let content owners know in advance when to expect the content freeze, so they can make important site updates beforehand. This post is tightly focused on CMS workflow, but as I mentioned earlier, you can’t ignore the broader content strategy … Many federal agencies already use open-source content management systems, and if you’re considering it for your agency, GSA offers a secure and compliant self-service content management platform, sites.USA.gov, built on WordPress and available for all federal agencies as a shared service. In addition to libraries designed for public use, companies often maintained their own content, such as the “morgue files” that consisted of old articles from newspapers which reporters could draw on when writing stories. Management support—have you clearly articulated the business value to managers so they are committed to supporting the migration? This is a great, cost-effective solution to help your agency move to open-source. Contribute by answering questions, writing a component/module, testing new versions, or writing documentation. Use 301 redirects to update links that have permanently moved to a new URL, and 302 redirects for temporary moves. Once you’ve narrowed down the top 3-6 CMS, it’s time to take a test-drive. Some content management systems may also offer some behind-the-scenes functionality for other marketing tasks—without the need for a skilled IT employee. creating open content and National Public Radio (NPR)’s Create Once, Publish Everywhere strategy, EPA uses Dublin Core metadata to structure content, Application Programming Interfaces (APIs), How to mark up your content using Schema.org vocabularies, Open Data Policy OMB Memorandum M-13-13: Open Data Policy—Managing Information as an Asset, government agencies who already use a particular CMS, Benefits and Challenges of a Consolidated CMS, types of open-source and commercial systems and frameworks, evaluates CMS vendors, from complex to simpler solutions, Content Migration: the Iceberg of CMS Projects, Sample Technology Statements of Work (SOWs) from GSA, Sample Statement of Objectives—Website CMS migration, development and support, Sample Statement of Objectives—Website CMS consolidation, best practices for 404 (page not found) errors, Why NCI Moved to a Structured Content Model, How NASA Chose a New Content Management System, How the Department of Education Automated Publication of Press Releases, Report fraud, waste, or abuse to the Office of the Inspector General, Submit a Freedom of Information Act (FOIA) request. How easy is it to find your content within the system? Technical skills on your team—do you have people on your team who are experts in your new CMS? It also gives you and your team a quick reference when questions come up. Common metadata elements include: To enable Web crawlers and search engines to understand meaning and relationships in your content, and use that understanding to improve search results and search engine optimization (SEO), you should also employ the Schema.org vocabulary to provide additional descriptions for certain types of content, such as events. But how can you make sure your initiative will succeed? There are many stakeholders who might not be too enthusiastic about adopting a new system: people who aren’t tech savvy and are afraid of learning a new system; “gatekeepers” who are afraid of losing control; and creative thinkers who don’t want to adhere to any standards or style guides. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. Are you reaching customers via their preferred channel? Web teams and CIO shops should discuss options for Web hosting. Technically, pretty much everything in the WordPress database is a post. A content management strategy allows system integration, business intelligence, and process management (all powered by a foundation of quality information) to work together to discover, analyze, and deliver insights in user-friendly formats (e.g. 6. Whether … For example, the IRS shouldn’t migrate their website in April. That’s why the average business has more than 90 marketing tools in their arsenal. Key Components of Content Management: Fortunately, content management has been democratized to include many low cost/open source systems with surprisingly powerful capabilities. When developing your content strategy, ask: Content strategy news and articles—news feed of the latest articles on content strategy from CMSWire. Review your content inventory in great detail, so the contractors understand your content, and how it’s supposed to look and act in the new system. A .gov website belongs to an official government organization in the United States. Read this article on. Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. Note that a content management system is different from a content management framework, although they can allow you to do many of the same things. Improving the federal government’s ability to deliver digital information anytime, anywhere, on any device—via open content—is a key goal of the Digital Government Strategy.A content management system (CMS) can help your agency move to an open content model, making it easier for people to find, share, use, and re-use your information.. The following tips should help you figure out what you need. If the content is already tagged with metadata, you may be able to automate this. Document as lessons learned for future migration projects, and share with your colleagues. Because there are pros and cons with any of these tools, the system you choose should reflect your agency’s goals and objectives. Throughout her book, Content Strategy for the Web, Kristina Halvorson discusses in detail the benefits of and how to create your content strategy. For example, someone that was routinely cc’d on new content on a “nice to know” basis might not be too thrilled to find out they will be a required approver who needs to review content ASAP to avoid holding up the process. System ( CMS ) is a post, right tag content with appropriate metadata those times “ beta ”! Regular updates throughout the migration process ( especially if you have acting on customer feedback to your... 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